Güven Soydan

Product leader and engineer. Also a singer. Father of one human and two cats.

I build advertising businesses inside large consumer platforms, end to end: marketplaces, bidding and optimisation systems, measurement, and the experiences operators and developers use to run them. Head of Product at Zalando Marketing Services in Berlin.

I think in artifacts: problem definitions, concept papers, PRFAQs. Obsessed with the value of visible things. Sometimes I still write very long emails. Getting better at that.